FINANCE – This spotlight series features T. Howard Foundation (THF) alumni working in Finance or Financial Services. Alumni working in roles traditionally associated with this industry as well as in marketing roles will be highlighted.
LaToya Bowlah (THF ‘13)
Please describe your role.
As a Senior Manager at Ellevest I lead Lifecycle Marketing — a digital marketing buzz term used to describe how businesses use communication channels across web and mobile to acquire, convert and engage their target audiences with the right message, at the right time.
What do you enjoy most about your company?
The Mission. Ellevest is all about getting more money in the hands of women. I love that I get to sign-on to work everyday and think thoughtfully about how we communicate that vision across our product experience and digital channels.
In what way did this type of work interest you and how did you get started?
I’ve always thought of myself as a storyteller with a solution oriented mindset. This along with a unique background in journalism and financial services helped me land unique opportunities early in my career — such as building the global email and social programs for Nasdaq’s Global Trading and Markets Services team.
How has your affiliation with the T. Howard Foundation influenced your career?
The T. Howard Foundation has provided me with invaluable career lessons, a life-long network of peers that I still connect with today and positions in Media that helped shape and influence my career.
What personal attributes have been essential to your career success?
Being a great listener has been invaluable. Being brave has been rewarding. Being both creative and technical has always provided new opportunities.
If you were entering this career today, how would you prepare to facilitate entry?
Understanding how my role can foster innovation and support overall business objectives would have further set me apart early on.
In one sentence please describe what work/life balance means to you.
It means being able to show-up in all facets of my life as a full person, setting healthy boundaries and not having to turn off one part of myself for the other — I’m just as much of a black woman, daughter and friend as much as I am a strategist, marketer, and problem solver from 8am-6pm and beyond.
Use one word to describe how you practice self-care.