“I am grateful to the T. Howard Foundation for sponsoring my summer internship at DIRECTV, which opened the door to my first job at Univision Communications and launched my career in media and advertising.”
Veronika is a pioneering leader at the intersection of AI, media, and business strategy. With two decades of experience in advertising and media, she has led innovation through data-driven strategies, high-impact storytelling, and transformative technology adoption.
As the Founder and CEO of VxM AI, she advises organizations on integrating artificial intelligence to optimize business strategies and unlock growth opportunities. Her expertise spans AI technologies, machine learning, and business intelligence, making her a sought-after speaker and thought leader in AI’s evolving role across industries.
Before founding VxM AI, Veronika held leadership positions at Univision Communications, where she managed multiplatform operations across major markets and developed marketing solutions in partnership with top advertising agencies. Her ability to lead high-performing teams and execute innovative media strategies has earned her recognition as one of California’s “Top 10 Most Influential Latinas in Media” in 2023. She also brings deep technical expertise from her early career at IBM Argentina, where she spearheaded software solutions and digital transformation initiatives.
Veronika is a computer scientist who holds an MBA from the UCLA Anderson School of Management and has completed advanced postgraduate programs in AI and ML at MIT and University of Texas Austin McCombs School of Business.