“The T. Howard Foundation has been truly pivotal in shaping both my personal and professional journey. Through the Foundation, I was introduced to mentors who not only guided me but actively advocated for me. Their support directly led to my first opportunity that started my career.”
Sharita Petersen is an award-winning creative executive with a passion for storytelling and a proven track record of delivering high-impact marketing campaigns. As Vice President, Creative Director at Paramount’s MTV Entertainment Studios, she spearheads 360-degree creative marketing strategies for some of television’s most iconic unscripted series, ensuring cultural resonance and audience engagement.
With a career spanning powerhouse brands such as MTV, VH1, Showtime, NBC Universal, A&E Networks, and BET Networks, Sharita has led groundbreaking campaigns that have driven record-breaking ratings, including revitalizing MTV Tuesday Nights into a #1 primetime destination for people 18-49.
Her work has earned multiple industry accolades, including GEM Awards for, diversity awareness, copywriting and sound design.
Sharita is a dynamic leader known for fostering innovation, managing multi-million-dollar budgets, and mentoring high-performing creative teams. Specializing in content that resonates with multicultural audiences, women, and pop culture enthusiasts, she blends creative vision with strategic execution to deliver campaigns that captivate and convert.
A graduate of Delaware State University with advanced executive leadership training from UVA’s Darden Business School, Sharita continues to shape the future of creative marketing.