“My internship with the T. Howard Foundation at SiriusXM was a great first step into this industry of marketing. I still value and covet the relationships I developed and the lessons I was able to learn and nurture during my time as an intern.”
Lindsay graduated magna cum laude from North Carolina A&T State University and received a master’s degree in Sports Management from Ohio University. She started her career at NASCAR, moved to Octagon and has now spent the last 15 years at Wasserman.
She has managed, negotiated and executed deals between Fortune 500 brands (Nationwide Insurance, Microsoft, Verizon, X-Box, Surface, and Lenovo) and the NFL, all 32 professional football teams and over 20 player deals. In addition to managing the league, team, and talent deals, Lindsay focused on driving multi-cultural efforts, including diversity recruiting and cultural competency.
Lindsay was appointed to the new role of Senior Director of Inclusion, Equality and Diversity where she will act as advisor to the Executive Leadership Team. Since she has taken responsibility of the company’s DE&I efforts, Lindsay has led the execution of over 25 panels, programming for ten employee resource groups, and dedicated training and development programs.
Lindsay was recently promoted to Vice President, beginning to center her work in consultation for clients and evolving the companies’ inclusive business practices. Recently, she signed USA Gold Medalist Sha’Carri Richardson to a marketing agreement, supporting her efforts to market herself authentically and bring her brand to a global audience.