“The T. Howard Foundation gave me the confidence to speak with conviction, a community that cares, and the capability to overcome adversity.”
Bryce is a leader in the creator economy, currently serving as US Influencer Marketing Lead at The Goat Agency, where he drives commercial growth, operational excellence, and cultural impact across WPP Media and its global client base. He leads a team of 50+ in the US and works cross-functionally with investment, paid media, strategy, and client leadership in the US and globally.
Bryce specializes in building commercial infrastructure that has transformed influencer marketing from a tactical channel into a scalable, measurable growth engine for Fortune 500 brands. His work has helped redefine how leading organizations activate, integrate, and measure creator-led marketing within broader media and business strategies.
Over the past decade, Bryce has played an executive role in scaling multiple companies within the space. He was an early hire at Influential and Captiv8, both later acquired by Publicis, and has driven over $100Min revenue across his career. His experience includes leading creator AOR relationships for brands such as Unilever, Verizon and Uber and contributing to high-profile initiatives including the NBA’s inaugural In-Season Tournament, now the Emirates Cup.
Bryce is known for recognizing enterprise growth opportunities and building the commercial, operational, and talent infrastructure required to capitalize on them.