ADVERTISING – This spotlight series features T. Howard Foundation (THF) alumni working in advertising.
Christian Lezama (THF ‘16)
Please describe your role.
I am in global operations and work with our teams from different countries to put together media reports and requests from the client.
What do you enjoy most about your company?
It’s the people. Before and especially since the pandemic hit, we treated each other as humans rather than machines. It’s a shame not every company does the same, so I feel grateful to be a part of PHD.
In what way did this type of work interest you and how did you get started?
I’ve always had an eye for marketing, but did not really immerse myself until sophomore year of college. I started participating in clubs and sending out applications… one being for the T. Howard Foundation.
How has your affiliation with the T. Howard Foundation influenced your career?
T. Howard plays a huge role in my career. They’ve provided resources and assistance throughout my career path, from resume tips to internship preparation, that allowed me to reach and still push my potential as an employee in media.
What personal attributes have been essential to your career success?
My drive to create pushes me. Even when not in a creative role, I’m looking to streamline processes, replace outdated files, or implement standardized templates to provide better results.
If you were entering this career today, how would you prepare to facilitate entry?
If I was interviewing for my job today, I would give the same advice as always: study and practice. T. Howard can get you to the the door, but to really want the job is to know about the company, about the role, and what you can bring that separates you from other candidates.
In one sentence please describe what work/life balance means to you.
Find the hobby that you love to do on your own time because work will feel more fulfilling when it funds your passions.
Are you extroverted or introverted? How does this show up in your professional life?
I am introverted and usually the quietest in the room. Success in media revolves around having a communicative team and it is knowing when to speak up that can be more important than to speak over others.
How do you re-charge at work?
In the office, my co-workers and I would go on walks to avoid becoming “screen zombies”. As we work from home, it is still important to go on walks and take breaks to relieve stress and avoid sedentary habits.